Today, at the beginning of the 21. century, the ability to innovate requires more than ever interdisciplinary thinking. The borders between the common categories product design, user-experience, service model and interaction vanish. An overlapping product-service experience takes its place. Long-lasting consumer goods become short-lived disposables, hardware, software, service experience, real and virtual use, work seamless hand in hand and decide by the quality of their interplay about customer satisfaction.
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